Featured at Perishable Press

10.0 is cur­rent­ly being fea­tured at Perishable Press, the first in a series of arti­cles explor­ing min­i­mal­ism in mod­ern web design. From the arti­cle:

Equivocality’s new min­i­mal­ist design is very impres­sive. The site appears clean, bright and refresh­ing and nav­i­gates with nat­ur­al sim­plic­i­ty. Jeff has elim­i­nat­ed clut­ter to focus on con­tent, which is strong­ly uni­fied with­in the site’s sharp, spa­cious design. Attentive vis­i­tors will rev­el in the site’s exquis­ite­ly restrained details, such as the sub­tle tex­ture pro­vid­ed by the bleached back­ground grid, or the dynam­ic inter­play between com­ple­men­tary type­faces, Arial and Avenir. Overall, the design’s the­mat­ic neu­tral­i­ty and uni­ver­sal approach inspire vis­i­tors to relax, focus, and enjoy.

In addi­tion to a detailed site review, Jeff Starr did a mini inter­view with me. I’ve come across Perishable Press sev­er­al times through my WordPress wan­der­ings and it was great to work with some­one I’ve always known but nev­er met.


  1. I love the quote by Antoine de Saint-Exupery , “Perfection is achieved, not when there is noth­ing more to add, but when there is noth­ing left to take away.”

    Neat and ele­gant, as I said. Way to go, Jeff. You know, you could be an archi­tect.

  2. Thank you! I’ve always found archi­tec­ture to be an inter­est­ing idea, a com­bi­na­tion of beau­ty and prac­ti­cal­i­ty, art and engi­neer­ing. I think it’s beyond me though; my style is more form fol­low­ing func­tion (or per­haps form from func­tion). I’ve nev­er been able to bal­ance both.

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