Is it just me, or are beer commercials becoming more and more insulting? Every other beer ad I see nowadays says nothing about the beer itself, but has some images targeted at a specific market. For example, there’s the Labatt Blue “Cheers. To Friends” campaign, with it’s entertaining but pointless Jackass exploits. This happens to be one of the better series of ads (along with the Alexander Keith’s “Spilly Talker” series), which is not only well done, but doesn’t only show attractive women.
Other commercials, such as the one telling us that “guys can concentrate on things other than hockey” while showing a bar full of men staring at a female bartender, completely piss me the FUCK off. Why the fuck would someone show something like that? Do they expect guys to say, “Yeah, that’s true!! Ha ha!”, give each other a high-five, run to the beer store and buy that brand?
Or how about the “Less is more” series, with some mildly amusing situations involving people wearing clothes that don’t fit, due to two workers fabric company trying to save costs on materials? The “punchline” to these commercials is a woman wearing a tiny tube top walking into a bar (the size being due to the saving of fabric, no less), the two workers realizing that they’ve done the right thing, and as a result, are able to dance with the woman. The list goes on and on.
What the fuck are these commercials trying to say? That guys are so base as to be swayed by pretty colours and images? That we would choose a shitty tasting beer based on the women or humour in the commercial? Why wouldn’t you just describe the beer and the characteristics, so that people who like pale brews can know about what makes a brand unique? At least say something about how good the beer tastes, instead of trying to tell me about how women will have sex with me if I drink a certain brand.
Jesus fucking Christ.