Moo Minicards

Moo Minicard montage

Thumbnail: The Moo box
Thumbnail: The Moo Minicard package
Thumbnail: The Moo Minicard holder
Thumbnail: The Moo Minicard detail
Thumbnail: The Moo keyfob

My Moo Minicards are in! I want­ed a set to hand out at art shows and to peo­ple I ask to mod­el for me. I also throw a few in with each print I sell. People have real­ly enjoyed them; many have a hard time decid­ing which one they want to take. The great thing about the Minicards is that you can order up to 100 dif­fer­ent pic­tures on the front, so that peo­ple get a sense of the range of pho­tog­ra­phy you do.

Construction

The first thing I noticed about the Minicards is that they don’t have a glossy fin­ish, so there isn’t that sharp impact one gets from a pho­to. Instead, they’re cov­ered with a mat­te type of var­nish, which pro­tects the card quite well from scratch­es. Another advan­tage is that there’s no wor­ry of fin­ger­prints muck­ing up the pic­ture.

The cards are print­ed on a high-qual­i­ty, thick stock, which feels very nice in the hand. They’re con­sid­er­ably small­er than reg­u­lar busi­ness cards, which makes them stand out. Even the box they come in is made from a nice sol­id plas­tic.

Print res­o­lu­tion is a lit­tle low, but only when com­pared to a pho­to­graph. The colour halftone is just vis­i­ble to the naked eye. I doubt most peo­ple would notice though; at such a size, they look great.

Delivery and Customer Service

Unfortunately, the cards arrived quite late. What is nor­mal­ly sup­posed to be 5–9 busi­ness days for arrival turned into 16 busi­ness days. The two coupons which came with it had already expired. I sent a frus­trat­ed let­ter to the Moo depart­ment, and some­one named Daniel Morrow com­pen­sat­ed me with a free re-order. Moo knows how to treat their cus­tomers right.

Update: My reorder came in right on time. Turns out there’s an issue with deliv­er­ing to busi­ness names at a res­i­den­tial address, which would be the post office’s fault, and not Moo’s.

Supernana Card Holders

Supernana card hold­ers are used to car­ry Moo Minicards so they don’t get dam­aged in a bag or pock­et, and are made of 100% wool. There’s a drop-shaped hole in the cen­tre for the thumb, but I found it very dif­fi­cult to remove any cards this way. Even with only two cards in there, the fin­ish is too slip­pery to get any kind of grip on them. Instead, it becomes a fun­ny shaped win­dow to show off your cards. It’s bet­ter to take all the cards out when hand­ing them out any­way, as peo­ple like to choose which one(s) they want to keep.

At first I had a hard time believ­ing that 14 cards were going to fit in this lit­tle case, but sure enough, after grad­u­al­ly adding more and more, I had 14 of them in there at once. The case needs to be bro­ken in. Occasionally, a cor­ner of one card will get stuck on the fab­ric and get nicked, but oth­er than that, it’s not too bad.

If being used for out­side wear, I’d rec­om­mend clip­ping the hold­er onto a bag or coat with a cara­bin­er. That way you can eas­i­ly take it off if it rains or snows.

11 comments

  1. to match any­thing, includ­ing my moods and web­site
    hahah, yes.

    these are awe­some, even to look at just on a com­put­er (sev­er­al of the pic­tures made me grin out loud). and you’re hard­core styling with it clipped it to your ever so spiffy mes­sen­ger bag.

  2. nice jeff you all­ways have the neat stuff i like the last pic of you and the bag im drawn to it like the tatoo and the pro­fes­sion­al­ism of it all i dun­no its wierd i all­ways see somthing to me but its noth­ing to every­one else :(

  3. Wow that’s real­ly cool! I think I may have to get some once I get my web site up. (if that ever hap­pens)

  4. … But, Im sure there’s some­thing in a shade of gray
    Or some­thing in between
    And I can always change my name if that’s what you mean…

    I just bought all these grey clothes and a sil­ver pearl. Hm. Interesting.

    Your cards look like pro­fes­sion­al ads until you notice some of the con­tent, which makes them real­ly dif­fer­ent in con­text of a dis­trib­utable card. Your work is always so crys­talline that it’s real­ly inter­est­ing to see the con­tent you would NOT find in a call­ing card in such a glossy form.

  5. I’m real­ly kick­ing myself for not order­ing these when they had their free pro­mo. I real­ly have no use for them oth­er than hav­ing them so the text would prob­a­bly say some­thing like “Tiana Rocks!” which is true, but I don’t need to give peo­ple a card to tell them that…

  6. @fathima — I think we’re some of the few who look at colour the way we do. That’s one of the rea­sons why I’m drawn to your pic­tures; the colour just jumps out. Which is why we have this com­mon under­stand­ing of why it’s impor­tant to have colour coor­di­na­tion for sil­ly things like our web­sites.

    @rob — That’s what I like about you, Rob. You see stuff that oth­er peo­ple don’t see. It’s like a secret hand­shake. Only peo­ple who deserve to know it, do.

    @Sophia — I think you should get some first…maybe it’ll force you into work­ing on your web­site faster. :)

    @xibee — I had to look up that Counting Crows lyric. We are colour-match­ing tele­path­i­cal­ly.

    And yes, it’s always nice to see one’s work in a less-con­ven­tion­al medi­um. Usually the rule is the-big­ger-the-bet­ter for prints, but some­times it’s a small­er size that makes some­thing stand out.

    @Tiana — I think you should have them made to say stuff like “Tiana is pregnant…please mas­sage accord­ing­ly” or “There’s always room for cook­ies!”. Sometimes, peo­ple just need to be remind­ed.

    @Pearl — I had no idea they were up for an award…I must vote to express my approval!

  7. I love the MOO mini­cards, I ordered my first set in the Fall and it’s just been a way to con­nect with peo­ple at con­fer­ences. Instead of sim­ply, here’s my busi­ness card, it tends to devel­op into a more per­son­al con­ver­sa­tion about per­son­al inter­ests and trav­els. I agree about the cus­tomer ser­vice– all the sto­ries I’ve heard about them deal­ing with cus­tomers has been pos­i­tive.

    They just recent­ly had an Easter Egg Hunt on their blog, http://www.moo.com/blog — it was a lot of fun to par­tic­i­pate in and I was pret­ty excit­ed when I was ran­dom­ly select­ed to receive a pack of free greet­ing cards. Will hope­ful­ly use that soon and see how the pics turn out after I get my cam­era repaired. The sen­sor fizzed out on me. :(

  8. Oh nos! A bro­ken sen­sor is like a bro­ken heart.

  9. that’s so cute. I want them! thats good deco for my noteooks or bags, and bril­liant gift ideas!

  10. Yeah, I plan on using them for gift ideas…there are a whole bunch of uses demon­strat­ed on the Moo site.

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