10.0 is cur­rently being fea­tured at Perishable Press, the first in a series of arti­cles explor­ing min­i­mal­ism in mod­ern web design. From the article:

Equivocality’s new min­i­mal­ist design is very impres­sive. The site appears clean, bright and refresh­ing and nav­i­gates with nat­ural sim­plic­ity. Jeff has elim­i­nated clut­ter to focus on con­tent, which is strongly uni­fied within the site’s sharp, spa­cious design. Attentive vis­i­tors will revel in the site’s exquis­itely restrained details, such as the sub­tle tex­ture pro­vided by the bleached back­ground grid, or the dynamic inter­play between com­ple­men­tary type­faces, Arial and Avenir. Overall, the design’s the­matic neu­tral­ity and uni­ver­sal approach inspire vis­i­tors to relax, focus, and enjoy.

In addi­tion to a detailed site review, Jeff Starr did a mini inter­view with me. I’ve come across Perishable Press sev­eral times through my WordPress wan­der­ings and it was great to work with some­one I’ve always known but never met.