18 Dec 03

Seven Thousand Miles To Watch TV

Sometimes I notice commercials here that are very similar to the ones in Canada. The new McDonalds “I’m Lovin’ It” marketing campaign has reached as far as Beijing (although it’s Mandarin rap) and Hong Kong (with Cantonese lyrics). The commercials have been redone, but have the same look and feel as their North American counterparts. Even the courtesy warnings in the theatres are the same, with the two Disney moose characters from Brother Bear, although they speak Chinese. The Coke commercials are different though, and have a much more distinctive Asian flavour.

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